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Organic baskets from Équiterre's family farmers: an healthy and affordable solution for avoiding pesticides

 

Montreal, March 20, 2018 – With all the recent media reports on the ineffectiveness of several pesticides, their harmful effect on human health and the environment, the lack of ethics and transparency in pesticide research and assessments and the influence of the agrochemical industry, “organic farming and organic baskets supplied by Équiterre’s family farmers offer a practical solution to citizens who want to consume produce that is certified 100% organic and local,” says Isabelle Joncas, project manager for Équiterre’s network of family farmers.

This year, close to 100 family farmers will supply over 20,000 organic basket subscriptions in 15 regions across Quebec, as well as in Ontario and New Brunswick.

The Metro supermarket chain, a loyal partner of the family farmer network for seven years, offers 50 drop-off points in its parking lots. This win-win partnership allows subscribers to pick up their organic baskets and complete their grocery shopping, all in one stop. Additional drop-off points are offered by partners such as the SAQ, Réseau métropolitain de transport (RTM) and Renaissance stores.

Discover the funny 2018 campaign shared this Spring on social media and Youtube.

Équiterre’s family farmers: Get the original organic basket, for less
Équiterre’s family farmers were the first to introduce organic vegetable baskets delivered to neighbourhoods and workplaces in Quebec over 20 years ago. In addition to being pioneers in organic farming, our family farmers offer baskets that cost almost 20% less than the equivalent selection of organic produce in stores. (1)

Demand for organic produce on the rise

In Quebec, 2.4% of agricultural land is dedicated to organic farming. This percentage rose by 65% in 2017, from 49,535 hectares to 81,499 hectares. (2) But considering that much of the organic produce consumed in Quebec is still imported, it is important to encourage the continued growth of local organic farming.

The market for organic food in Quebec is worth over $400 million and is growing by an average of 10% annually. (3) Fifty percent of Quebec’s population purchases organic products, with 20% of consumers in the province opting for organic products on a daily basis and 40% on a weekly basis. (4)

Contest: exciting prizes for early subscribers

This year, Équiterre’s family farmer network is offering early birds who sign up for an organic basket by April 15 the chance to win exciting prizes:

  • A SÉPAQ gift certificate worth $300
  • A stay at the Centre de Villégiature Jouvence worth $300
  • Two seasonal subscriptions for organic baskets worth approximately $450
     

MEDIA KIT

Click here to access the media kit containing graphics and information on Équiterre’s network of family farmers and their organic baskets.

Visit: https://www.fermierdefamille.com/en/ for the map displaying the 600 drop-off points.

 

Videos

Pictures

Fact sheet

(1)  Based on a price watch conducted every year since 2012 by Équiterre, comparing the cost of organic produce sold in grocery stores, farmers’ markets, with that of an average basket offered by its family farmers.
(2) https://www.portailbioquebec.info/superficie-totale-en-cultures-et-en-pa...
(3) http://www.mapaq.gouv.qc.ca/fr/Productions/Production/agriculturebiologique/Pages/Produirebio.aspx
(4) https://lequebecbio.com/moitie-du-quebec-consomme-du-bio/

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For information:

Camille Gagné-Raynauld, Medias relations, Équiterre
cgraynauld@equiterre.org, 514 605-2000