Eating at home - Canadian households and the motivations and obstacles related to buying locally grown food – a pan-Canadian study, 2011

What are the food buying behaviours of Canadian consumers? What are the motivations to buy local fruits and vegetables? How can a promotional strategy for locally grown fruits take consumer preoccupations into greater account? The present study includes a review of the research from other countries as well as an analysis of a web survey conducted between August 5 and 14, 2010 on a sample of 1121 Canadian French- and English-speaking men and women age 18 and over.