Ongoing
Running Electric is an educational campaign to promote electric vehicles. It is coordinated by Équiterre with support from the Government of Quebec.
Since 1990, the greenhouse gas (GHG) emissions from Quebec’s roadways have shot up by 66%, coinciding with a large increase in the number of cars on our roads.
To reverse this trend, we must prioritize efforts to reduce the number of cars on our roads and transition toward more sustainable (active, public and shared) modes of transportation. When driving a car is necessary, electric vehicles (EVs) are a tangible way to lower GHG emissions from the transportation sector and reduce our dependence on fossil fuels.
35.6%
Road transportation alone accounts for 35.6% of Quebec’s total GHG emissions
Source“ It is essential that the transition to electric transportation be accompanied by a reduction in the number of automobiles on our roads and attractive, zero-emission public transit systems. ”
Équiterre launched the Running Electric campaign in 2018 to help achieve the Quebec government’s objective of 1,600,000 electric vehicles on our roads by 2030. The campaign website, roulonselectrique.ca/en/ provides a wealth of information about electric vehicles.
Various stakeholders from the transportation electrification sector have participated in the campaign in order to implement a series of initiatives, such as test drive events, education and support for organizations.
Running Electric has been working to bust the myths surrounding electric cars in order to convince the public and organizations to opt for lower-carbon mobility.
Since its was launched in 2018, Running Electric has reached millions of Quebecers through activities and events on the benefits of electric mobility.
600,000 unique visitors each year on roulonselectrique.ca
2,300,000 pages visited on roulonselectrique.ca
34,000 Running Electric newsletter subscribers
40,000 test drives
30,000 people reached directly via shows and major events
New Catalogs of Plug-in Vehicles
The launch of a new catalogue of specialised electric vehicles aimed at organisations wishing to electrify their vehicle fleets, and improvements to the catalogue of rechargable vehicles aimed at the general public, with the addition of filters and fact sheets for each vehicle.
New tools and webinaires aimed at organisations
Creation of new tools and webinars aimed at organisations to help them with their fleet electrification project, and continuation of field and online activities aimed at the general public.
Expansion of the campaign to other electric mobility solutions: heavy vehicles, electrically assisted bicycles, car sharing, freight transport, public transport.
Virtual activities (webinars), media campaign and the return of public events (electric vehicle show).
Virtual restructuring of activities in light of the pandemic: webinars, booths, twinning and EV Week Quebec (online).
Rollout of Running Electric website and brand image, advertising campaign, participation in events and inaugural edition of EV Week Quebec. 2018: Campaign launch.
“ The electric car is quiet and pleasant to drive. We are also proud to drive electric, these are great values that we pass on to our children. ”
“ The Running electric campaign is essential to demystify electric vehicles and accelerate the shift towards the electrification of transportation. Hydro-Québec and Le Circuit électrique have been pleased to collaborate since the beginning of this campaign, which has brought together several partners who share the same vision of promoting the energy transition to cleaner transportation. ”
“ The electric car is not THE solution, it is one of the solutions in conjunction with active transportation, public transit, carpooling and carsharing. ”
Analyst, Sustainable Mobility
