Méralie Murray-Hall

Méralie Murray-Hall is an anthropologist with Humain Humain, a consulting firm specializing in the social sciences, and uses proven and sensitive qualitative methodologies, notably ethnography, to deepen understanding of people's behaviors and tacit knowledge in a wide variety of social contexts. As part of this study, she and her colleague Francis Therrien co-directed the portion of the qualitative study that interviewed 25 consumers across Canada, with a view to documenting the applicability of a durability index and its potential influence on purchasing behavior.