Online event
Why people buy SUVs and how they use them
Free English
- Date
- Language
- English
Please note that this event will be broadcast in English only. The conference in French will take place on March 21, 2023.
SUVs are increasingly popular in Quebec and across Canada. Équiterre contracted CIRANO, a multidisciplinary research institute based in Quebec working for the development of social and economic innovations, to explore what motivates people to buy these vehicles, the typical buyer profile and how they use their vehicles. The David Suzuki Foundation studied the same phenomenon in the Metro Vancouver area. The two organizations will compare the results of their research and Équiterre will introduce their campaign 'For Human-sized Transportation'.
Please note that this event will be broadcast in English only. The conference in French will take place on March 21, 2023.
Nos panélistes
Senior Climate Policy Advisor at David Suzuki Foundation
See profileCloseTom Green
Senior Climate Policy Advisor at David Suzuki Foundation
Tom oversaw the research on SUVs, Willing to Downsize, produced by Jonn Axsen and has advocated for climate-informed sustainable transportation policies at all levels of government. In addition to research and teaching at many universities, he was a founding member of the Canadian Society for Ecological Economics. He has a PhD from UBC.
Associate Professor at emlyon business school
See profileCloseVerena Gruber
Associate Professor at emlyon business school
Verena Gruber holds a doctoral degree in social sciene and economics with a specialization in Marketing from the Vienna University of Economics and Business. She is an Associate Professor at the Lifestyle Research Center at emlyon business school and a researcher at CIRANO. Her work broadly focuses on transformative consumer research that contributes to well-being and quality of life for all beings affected by consumption across the world. Her most recent research focuses on the deceleration of consumption and consumer vulernability.
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